Oversee. Understand. Change.

At Experience Data, we believe there are smarter ways to put data to work, making the day-to-day job much more fun and more efficient. Only when oversee something, can you understand it and start to put change in motion. That is why we consider a data-driven way of working to be the gateway to “the new learning”.

Let us take a dive into the rapids of technological developments.

Taking you on safari

We will gladly take you on a guided safari through the rapid technological developments in the field of data. A world that’s also brimming with buzzwords like Big Data, Machine Learning and Deep Learning. We find these to be unhelpful in explaining our work. After all, everyone brings their own interpretations to the table.

That is why we consider it important – in addition to applying technical developments – to make the complicated subject matter genuinely clear, understandable and applicable to everyone.

Our culture

Our team consists of ambitious thinkers with expertise in the business processes of various industries. We believe it is important to challenge our customers and get them to think out of the box. We are proud of our amazing and energetic palette of forward-thinking data junkies with a tenacious approach to complex issues.

Having fun is very important to us, as is enjoying ourselves with our co-workers and our clients, the added value we provide and the things we show them that they never saw before. For us, every day brings something new.

“As long as it is complex”

Marco de Jong oprichter en CEO van Experience Data

Where it all began

Experience Data was founded in 2014 by Marco de Jong & Jan de Roos. During their time working for “large corporations”, they noticed how many usable experiences were hiding in data. Experiences that can made visible by taking a different perspective, which allows them to be used to make people’s day-to-day activities within an organisation much more fun. Making this understandable for everyone, means the data-driven way of working is genuinely more fun!

So, what exactly is it we do?

We use experience data to implement improvements and solve complex problems. We have a rich network of clients from various industries. One day we’re predicting the ripeness of an avocado using image recognition technology, next we’re coming up with Machine Learning techniques for warranty claims in agriculture. After that, we’re headed for the greenhouse and we finish up in the insurance business to optimise operational processes.

In every one of these industries, we see that businesses have more data than they themselves realise. Our challenge lies in putting insights from this data to creative use. If the results don’t impact the core business, we consider it pointless.

We help businesses to understand machines and machines to understand people

Our Team

We are a team of creative analysts tackling complex questions. We create applications to help you solve these questions using experience data. Using data without a concrete objective strikes us as pointless.