Big data vs machine learning
Big Data surged in popularity both as a field and as a popular buzzword around 2011. However, lately is has been losing its luster and Gartner in 2015 removed Big Data from its Hype Curve, replacing it with Machine Learning.
We note that 2012 KDnuggets Poll asked When will Big Data go out of fashion, and the median prediction was 2015, so KDnuggets readers were on target (although they expected Smart Data to replace Big Data, not Machine Learning). Is “Machine Learning” now more popular than “Big Data”? We investigate this using Google Trends.
Looking at the last 5 years, May 2012 – Apr 2017, worldwide, Big Data vs Machine Learning on Google Trends, we see that “Machine Learning” popularity is growing faster, and just this week (Apr 30 – May 6, 2017), the search volume for Machine Learning matched Big Data search volume for the first time!

Fig. 1: Google Trends, May 2012 – April 2017: “Big Data” vs “Machine Learning” search terms worldwide. The drops in search volume correspond to Christmas/New Year holiday periods.

Fig. 2: Google Trends, May 2012 – April 2017, USA: “Big Data” vs “Machine Learning” search terms.
If we limit the comparison just to United States, we see that “Machine Learning” already overtook “Big Data” around October 2016.
Finally, we also add 3 other popular search terms: “Artificial Intelligence“, “Data Science”, and “Deep Learning”, and examine Google Trends for BD, ML, AI, DS, and DQ, worldwide, from May 1, 2012 to Apr 30, 2017.
Read the rest on KDnuggets: Machine Learning overtaking Big Data?
Is “Machine Learning” overtaking “Big Data”? Los van hoe je deze vraag beantwoord, impliceert het stellen ervan al het toenemende belang van machine learning voor je business. Wij zien deze trend dan ook sterk terug bij al onze projecten. Met de kunstmatige assistent, welke een grote machine learning component bevat, bieden wij onze klanten een concreet handvat om grip te krijgen op deze ontwikkeling.